Elon Musk Hints Bigger Earning Opportunities for Content Creators

News Desk Published: 07 January 2026 17:01

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Elon Musk, head of X (formerly Twitter), has given exciting news for content creators. Responding to a user query, he indicated that earning potential on X could surpass YouTube, and has instructed X’s product head, Nikita Bier, to explore this possibility.

Currently, people of nearly all ages are active on social media. Many earn money by creating videos on YouTube, Facebook, or Instagram. However, earning on X is relatively more challenging – users must have at least 500 followers, 5 million impressions, and meet other criteria.

Musk stated that the new payment system will not allow fake views or followers. Earnings will be determined based on real views, genuine followers, and content quality.

He expressed hope that, if successfully implemented, this system could allow creators to earn more on X than on YouTube. Meanwhile, curiosity and discussions among content creators about this opportunity have already begun.

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